privacy policy

Last updated: 10 July 2026

This privacy policy describes how LumenLift (the website, we, us or our) collects, uses and shares your personal data when you visit us, use our services or purchase from lumenlift.se (the website) or otherwise communicate with us regarding the website (collectively referred to as the services). The use of you/your (etc.) in this privacy policy refers to you as a user of the services, whether you are a customer, website visitor or other person whose data we have collected in accordance with this privacy policy.

We recommend that you read this privacy policy carefully.

Changes to this privacy policy

We may occasionally update this privacy policy, for example to comply with new practices or due to other operational, legal or regulatory reasons. The revised privacy policy will be published on the website, as indicated by the specified date at "Last updated", and we will take any other measures required by applicable law.

How we collect and use personal data

In order to provide the services, we collect your personal data from a variety of sources as described below. The data we collect and use varies depending on how you interact with us.

In addition to the specific purposes stated below, we may use the data we have collected about you to communicate with you, provide or improve the services, comply with any applicable legal requirements, enforce any applicable terms of use for the service and to protect the services, our rights and the rights of our users and others.

What personal data we collect

The types of personal data we collect about you depend on how you interact with our website and use our services. When we use the term personal data, we refer to information that identifies you, relates to you, describes you or that can in any way be linked to you. The sections below describe the categories and specific types of personal data we collect.

Data we collect directly from you

Information that you yourself send to us via our services may include: Contact information – for example your name, address, telephone number and e-mail address. Order information – for example name, billing address, delivery address, payment confirmation, e-mail address and telephone number. Account information – for example username, password, security questions and other information used to protect your account. Customer support information – for example information you choose to share with us when you communicate with us, such as when you send a message via the services.

Some features of the services may require you to directly provide us with certain information about yourself. You can choose not to share such information, but in that case it may be impossible for you to use or access these features.

Information we collect about your use

We may also automatically collect certain information about your interaction with the services ("Usage Data"). For this purpose, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our website and your account, including information about your device, browser, network connection, IP address and other information about your interaction with the services.

Information we receive from third parties

Finally, we may also obtain information about you from third parties, including from suppliers and service providers who may collect information on our behalf, for example: Companies that support our website and our services, such as Shopify. Our payment processors who collect payment information (e.g. bank account details, credit or debit card, billing address) for the purpose of processing your payment to distribute your orders and deliver the products or services you have requested, in order to fulfil our contract with you. When you visit our website, open or click on e-mails we send to you or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries and cookies.

Any information we receive from third parties will be processed in accordance with this privacy policy. Please also read the section below, Third-party websites and links.

How we use your personal data

Provide products and services. We use your personal data to provide you with the services to fulfil our contract with you, including to process your payments, distribute your orders, to send you messages related to your account, your purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange shipping, facilitate any returns and exchanges and other features and functions related to your account. We may also improve your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In that case, Shopify will process your data according to its privacy policy and consumer protection policy.

Marketing and advertising. We may use your personal data for marketing and advertising purposes, for example to send marketing, advertisements and promotional communications via e-mail, text message or regular mail, and to show you advertisements for products or services. This may include using your personal data to better tailor the services and advertising on our website and other websites. If you are a resident of the EEA, the legal basis for this processing of personal data is our legitimate interest in selling our products, according to Article 6(1)(f) GDPR.

Security and fraud prevention. We use your personal data to identify, investigate or take action regarding potential fraudulent, illegal or malicious activity. If you choose to use the services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password or other access information with anyone else. If you believe your account has been compromised, contact us immediately. If you are a resident of the EEA, the legal basis for this processing of personal data is our legitimate interest in keeping our website secure for both you and other customers, according to Article 6(1)(f) GDPR.

Communicate with you and improve the service. We use your personal data to offer you customer support and improve our services. This is a legitimate interest for us to be responsive to you, to provide you with effective services and to maintain our business relationship with you according to Article 6(1)(f) GDPR.

Cookies

Like many others, we use cookies on our website. For more detailed information about the cookies we use to operate our store with Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and services (including to save information about your activity and your settings), to perform analyses and gain a better understanding of how users interact with the services (which concerns our legitimate interest in administering, improving and optimising the services). We may also allow third parties and service providers to use cookies on our website to better tailor the services, products and advertising on our website and other websites.

Automatically accepting cookies is standard in most browsers, but you can change the settings in your browser to delete or reject cookies. Please note that your experience may be negatively affected if you delete or block cookies, and in addition, some services, such as certain features and general functionality, may stop working entirely or partially. Furthermore, blocking cookies may not completely prevent our information sharing with third parties, such as our advertising partners.

How we disclose personal data

Under certain circumstances, we may disclose your personal data to third parties for the purpose of fulfilling contracts, for legitimate purposes and other reasons covered by this privacy policy. Some examples of such circumstances: Data may be disclosed to suppliers or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, distribution and delivery). Data may be disclosed to business and marketing partners to deliver services and advertising to you. Our business and marketing partners will use your data in accordance with their privacy notices. When you yourself request or otherwise consent to us disclosing certain data to third parties, for example to deliver products to you or when you use social media widgets or login-based integrations, we may also share your data. Data may be shared with our affiliates or within our group as part of our legitimate interests in conducting a successful business. Data may be shared in connection with a business event, such as a merger or bankruptcy, for the purpose of fulfilling applicable legal obligations (for example, in response to subpoenas, search warrants), enforcing applicable terms of use and protecting and safeguarding the services, our rights and the rights of our users and other persons.

We disclose personal data from the following categories and sensitive data about users for the purposes described above in How we collect and use your personal information and How we disclose personal information: Identifiers such as basic contact information and certain order and account information; commercial information such as order, shopping and customer support information; internet or other similar network activity, such as usage data; geolocation data, such as locations determined via an IP address or other technical methods. These are shared with: Suppliers and third parties who perform services on our behalf (e.g. internet service providers, payment processors, distribution partners, customer support partners and data analytics providers); business and marketing partners; affiliate partners.

We neither use nor disclose sensitive personal data without your consent or to draw conclusions about you.

With your consent, we share personal data for the purpose of carrying out advertising and marketing activities as described above.

Third-party websites and links

Our website may provide links to websites or other online platforms operated by third parties. If you follow links to websites not belonging to our affiliates or controlled by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including whether the information on these websites is accurate, complete and reliable. Information that you yourself provide in wholly or partly publicly accessible places, including information that you share on third-party social networking platforms, may also be seen by others who use the services and/or those who use these third-party platforms without any limitation on how it can be used by us or third parties. The mere fact that we include links of this kind does not mean that we endorse the content of such platforms, nor their owners or operations, beyond what is explicitly stated in the services.

Data regarding children

The services are not intended for use by children, and we do not knowingly collect personal data about children. If a child for whom you are a guardian has submitted their personal data to us, you can contact us via the contact details below to request its deletion.

As of the effective date of this privacy policy, we are not aware of having "shared" or "sold" (as defined in applicable legislation) personal data relating to individuals under 16 years of age.

Security and storage of your data

Please note that no security measures are perfect or impossible to circumvent, and we cannot guarantee perfect security. Any information you send to us may also lack protection during transmission. We recommend that you do not use insecure methods to send sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need it to manage your account, provide the services, fulfil legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights

Depending on where you reside, you may have some or all of the rights below regarding your personal data. However, these rights are not absolute, and it is possible that they only apply under certain circumstances, and the law allows us to refuse your request in such cases.

Right to access/knowledge: You may have the right to request access to the personal data we hold about you, including information about how we use and share your information. Right to erasure: You may have the right to request that we erase the personal data we hold. Right to rectification: You may have the right to request that we correct the personal data we hold about you if it is inaccurate. Right to portability: Under certain circumstances and with certain exceptions, you may have the right to obtain a copy of the personal data we hold about you and to request that we transfer it to a third party. Right to opt out of sale, sharing or targeted advertising: You may have the right to instruct us not to "sell" or "share" your personal data or to indicate that your personal data may not be used for purposes considered "targeted advertising", as defined in applicable privacy laws. If you visit our website with the GPC signal enabled (depending on your location), we will automatically interpret this as a request to deny "sale" or "sharing" of data for the device and browser you are using to visit the website. Restrict processing: You may have the right to request that we no longer process your personal data or restrict our processing of it. Withdraw consent: In cases where we rely on consent to process your personal data, you may have the right to withdraw your consent. Appeal: If we deny your request, you may have the right to appeal our decision. You can do so by replying to our denial message. Manage communication preferences: We may send you promotional emails, and you can choose to stop receiving such emails by using the unsubscribe feature found in all our messages to you. If you choose to stop receiving such emails, we may still send you non-promotional messages, such as information about your account or your orders.

You can exercise these rights where indicated on our website or by contacting us via the contact details below.

Your status with us will not be affected by exercising your rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a well-founded response to your request. According to applicable legislation, you may appoint a representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, this representative must provide proof that you have authorized them to act on your behalf, and you may also need to personally verify your identity to us. We will respond to your request within the timeframe specified by applicable legislation.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. If you are not satisfied with how we have handled your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below. You may also choose to submit your complaint to the Swedish Authority for Privacy Protection (IMY). Within the EEA, you can find a list of responsible data protection supervisory authorities.

International Users

Please note that we may transfer, store, and process your personal data outside the country where you reside. Your personal data will also be processed by staff and external service providers (third parties) and partners in these countries.

If we transfer your personal data outside Europe, we will rely on recognized transfer mechanisms, such as the European Commission's standard contractual clauses, or equivalent agreements from the relevant competent authority in the UK (depending on what is relevant) unless the data transfer is to a country deemed to ensure an adequate level of protection.

Contact

If you have questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, please call or email us at support@lumenlift.se, or you can contact us at Nibblesbackevägen 9C, 731 51 Köping, Sweden.

With regard to applicable data protection legislation, and unless otherwise explicitly stated, we are the data controller for your personal data.